EFISHERY
Head of Product Management
- Scaled platform to 700K+ users, delivered 20% revenue increase and 50% MAU growth
- Led 4 product squads across commerce, operations, and logistics
Full-time professional with 13+ years of experience building and scaling web & mobile-first, data-informed, and customer-obsessed digital products across B2C and B2B ecosystems.
MUNICH, Germany
Former Head of Product at high-growth aquaculture-tech startup, where I led strategy and execution for a platform serving 700K+ users. Proven track record in orchestrating complex product portfolios, launching growth-driving features, and aligning cross-functional teams around clear outcomes.
Product Strategy & Vision
Cross-Functional Leadership
Growth & Engagement
Data-Driven Decision Making
B2B/B2C Ecosystems
Currently pursuing an Executive MBA in Innovation and Business Creation at the Technical University of Munich while founding WattTrack, an AI - IoT home energy optimization platform.
Founder (Jun 2025 - Present)
AI - IoT for home energy optimization tool
Founder (Jul 2020 - Dec 2021)
Digital trip management platform
Led product delivery for eFresh, a mobile eCommerce platform connecting end-consumers directly to fish farmers, solving market inefficiencies in quality, availability, and transparency. The solution enabled real-time stock updates, improved supply consistency, and built consumer trust through a seamless mobile experience.
Founded and built Trevling, a personal project offering an all-in-one travel planning platform tailored to Indonesian destinations. The tool integrates destination research, itinerary mapping, and promotes responsible tourism, addressing gaps in localized and sustainable travel planning resources.
Product-managed Lapak Ikan, a feature in the eFisheryKu app that empowers fish farmers to sell harvests directly to eFishery, bypassing middlemen. Improved price fairness, accelerated payment cycles, and streamlined market access for rural aquaculture producers.
Delivered Shipper Driver, a mobile-first TMS application for first-middle-last mile delivery drivers. Simplified order tracking, proof-of-pickup, and route visibility, resulting in reduced pickup delays and improved operational accuracy across the delivery fleet.
Worked on Shipper’s Courier Aggregator, a centralized logistics platform enabling businesses to access multiple courier services with flexible shipping options. The solution reduced operational complexity, increased cost-efficiency, and enhanced user experience through a single, admin-free dashboard.
Contributed to the Jubelmoto trade-in feature, enabling users to seamlessly evaluate and upgrade used motorcycles. Integrated price estimation via Price Engine and Smart Inspection, improving transparency and conversion rates in the vehicle resale process.
Ready to discuss product strategy, leadership opportunities, or innovative solutions?
Based in Munich, Germany • Open to On-site/Remote/Hybrid Opportunities