EXPERTISE & IMPACT

Former Head of Product at high-growth aquaculture-tech startup, where I led strategy and execution for a platform serving 700K+ users. Proven track record in orchestrating complex product portfolios, launching growth-driving features, and aligning cross-functional teams around clear outcomes.

700K+ Users Served
20% Revenue Increase
50% MAU Growth
18% Retention Improvement

Product Strategy & Vision

Cross-Functional Leadership

Growth & Engagement

Data-Driven Decision Making

B2B/B2C Ecosystems

CAREER HIGHLIGHTS

EFISHERY

Head of Product Management

  • Scaled platform to 700K+ users, delivered 20% revenue increase and 50% MAU growth
  • Led 4 product squads across commerce, operations, and logistics

SHIPPER

Senior Product Manager

  • Improved pickup & delivery reliability by 30%
  • Increased warehouse automation efficiency by 30%

OTOMOTO

Product Manager

  • Launched mobile-first trade-in platform doubling monthly transactions
  • Improved lead conversion by 33%

BANK CENTRAL ASIA

IT Specialist

  • Led virtualization initiative reducing costs by 25%
  • Managed enterprise automation cutting rollout time by 30%

AERO SYSTEM INDONESIA

System Engineer

  • Implemented network infrastructure upgrades improving system reliability by 40%
  • Supported aviation systems maintenance reducing downtime by 20%

Entrepreneurship Ventures

WattTrack

Founder (Jun 2025 - Present)

AI - IoT for home energy optimization tool

Trevling

Founder (Jul 2020 - Dec 2021)

Digital trip management platform

TECHNICAL ARSENAL

Product Management

  • Product Strategy
  • User Analytics
  • A/B Testing
  • OKR Tracking
  • Customer Journey Design

Leadership & Agile

  • Cross-Functional Leadership
  • Scrum
  • Stakeholder Management
  • Go-to-Market Execution

Growth & Platform Strategy

  • API-first B2B Platforms
  • Loyalty & Monetization
  • Global Rollouts
  • Partner Integrations

Data & Analytics

  • SQL
  • Business Intelligent
  • Data Integration
  • KPI-led Prioritization
  • Hypothesis Testing

Emerging Technologies

  • Sustainability & Climate Tech
  • IoT Integration
  • AI Optimization

Portfolio

UI/UX Design Projects

FISH & SHRIMP eCommerce

Led product delivery for eFresh, a mobile eCommerce platform connecting end-consumers directly to fish farmers, solving market inefficiencies in quality, availability, and transparency. The solution enabled real-time stock updates, improved supply consistency, and built consumer trust through a seamless mobile experience.

Web Development Projects

TREVLING

Founded and built Trevling, a personal project offering an all-in-one travel planning platform tailored to Indonesian destinations. The tool integrates destination research, itinerary mapping, and promotes responsible tourism, addressing gaps in localized and sustainable travel planning resources.

Brand Identity Design

Direct from FArmer

Product-managed Lapak Ikan, a feature in the eFisheryKu app that empowers fish farmers to sell harvests directly to eFishery, bypassing middlemen. Improved price fairness, accelerated payment cycles, and streamlined market access for rural aquaculture producers.

Digital Dashboard Design

Shipper DRiver

Delivered Shipper Driver, a mobile-first TMS application for first-middle-last mile delivery drivers. Simplified order tracking, proof-of-pickup, and route visibility, resulting in reduced pickup delays and improved operational accuracy across the delivery fleet.

Interactive Prototypes

COurier SaaS

Worked on Shipper’s Courier Aggregator, a centralized logistics platform enabling businesses to access multiple courier services with flexible shipping options. The solution reduced operational complexity, increased cost-efficiency, and enhanced user experience through a single, admin-free dashboard.

Creative Digital Solutions

VEHICLE Trade-IN

Contributed to the Jubelmoto trade-in feature, enabling users to seamlessly evaluate and upgrade used motorcycles. Integrated price estimation via Price Engine and Smart Inspection, improving transparency and conversion rates in the vehicle resale process.

LET'S CONNECT

Ready to discuss product strategy, leadership opportunities, or innovative solutions?

Download Complete Resume (PDF)

Based in Munich, Germany • Open to On-site/Remote/Hybrid Opportunities

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